Yahoo uses the new media Radio platform to go after Google???
Yahoo turns to 19th century technology in effort to kill 21st century behemoth
Yahoo has launched a series of radio advertisements in markets across the United States in an attempt to lure people into using Yahoo Search over the dominant Google Search, CNET is reporting. What’s next? Carrier pigeons?
The ads aim to point out that there are alternatives to doing a Google Search, and that Yahoo, in fact, displays their search results a bit differently. Yahoo states that users may get lost in all of the links Google provides, and that they may instead prefer a nice drop-down menu (such as Yahoo offers) to further refine queries.
